Perancangan brand identity dan media promosi Psychedelic Indonesia
DOI:
https://doi.org/10.17977/um064v6i12026p92-104Keywords:
Perancangan, Brand Identity, Media PromosiAbstract
Psychedelic is the first art toys studio in Malang. The studio primarily focuses on the design and production of designer toys and art toys. To align with its target market and implement effective and sustainable marketing strategies in the contemporary art toys industry, Psychedelic Indonesia needs to develop promotional media and a strong brand identity as part of its branding strategy. The main issue identified is the absence of a well-established brand identity within the Psychedelic studio. The objective of this design project is to create a distinctive and effective brand identity and promotional media that are memorable and visually striking for the target consumers. This study employs a qualitative research method with a linear design strategy based on Alina Wheeler’s branding process. Data were collected through interviews, observations, documentation, and literature review. The design outcomes include primary media in the form of a logo and a Graphic Standard Manual. These are complemented by supporting media such as X-banners, posters, mugs, keychains, stickers, business cards, T-shirts, tote bags, hats, online promotional media including Instagram feeds and stories, TikTok videos, Facebook headers, as well as lanyards and ID cards.
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