Perancangan Animasi Stop-Motion Iklan CV Tan Chocolate untuk Branding Sosial Media
DOI:
https://doi.org/10.17977/um064v2i22022p191-104Keywords:
animasi, stopmotion, iklan, brandingAbstract
Abstract: Tan Chocolate is a CV company which is engaged in custom chocolate culinary. Customers can submit their desired shape of chocolate, so it can adjust to customer needs. The marketing of this product is done through CV Tan Chocolate's own social media and is in the process of being developed. To expand this culinary marketing, CV Tan Chocolate maximizes its marketing in many ways, such as by creating advertisements. Currently, advertising is an example of a mass communication tool that is widely used by users in the modern era. The use of animation in advertising has become one of the most frequently used options in recent years. The definition of animation itself is a series of images that make up a movement. Chocolate is one of the most popular foods liked by people of any age. Many people who are involved in the chocolate business have started doing many innovations to attract customers. The method used is a qualitative method, namely, to assess an animated film that has been made and its approach through animation that has been made. This research aims to develop local businesses so that they can do promotions using advertisements with animated media. This is done because there are still many people who do promotions by using only photos. The process and results of this research used methods that are easy to be used as references by the public and further research.
Keywords: animation, stop motion, advertising, branding
Abstrak: Tan Chocolate merupakan sebuah perusahaan CV yang bergerak di bidang kuliner coklat custom. Pelanggan dapat mengajukan bentuk coklat yang diinginkan, sehingga bisa menyesuaikan dengan kebutuhan pelanggan. Pemasaran produk ini dilakukan melalui sosial media CV Tan Chocolate sendiri, dan sedang proses pengembangan. Untuk memperluas pemasaran kuliner ini, CV Tan Chocolate memaksimalkan pemasarannya dengan banyak cara seperti dengan membuat iklan. Saat ini iklan merupakan contoh satu dari alat komunikasi massa yang banyak digunakan oleh pengguna pada era modern. Penggunaan animasi dalam dunia periklanan sudah menjadi salah satu bidang yang paling sering digunakan selama beberapa tahun terakhir. Pengertian dari animasi sendiri adalah sebuah rangkaian gambar yang membentuk gerakan. Cokelat merupakan salah satu makanan yang paling digemari di berbagai lapisan masyarakat. Banyak orang yang terjun pada bisnis coklat ini mulai melakukan banyak inovasi untuk menarik pelanggannya. Metode yang digunakan adalah metode kualitatif, yaitu untuk penilaian sebuah film animasi yang telah dibuat dan pendekatannya melalui animasi yang sudah dibuat. Penelitian ini dibuat bertujuan untuk mengembangkan usaha masyarakat agar dapat melakukan promosi menggunakan iklan dengan media animasi. Hal ini dilakukan karena masih banyak masyarakat yang melakukan promosi dengan menggunakan foto saja. Dari proses dan hasil penelitian ini menggunakan metode dan proses yang mudah untuk dijadikan referensi oleh masyarakat maupun penelitian selanjutnya.
Kata kunci: animasi, stop motion, iklan, branding
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