Perancangan Visual Identity sebagai Upaya Mengenalkan Eksistensi Bliss Yoga Malang
DOI:
https://doi.org/10.17977/um064v2i32022p300-316Keywords:
logo, kelas yoga, visual identityAbstract
Abstract: This study aims to create and define the Bliss Yoga Malang logo and standardize its application through applicative media. The design uses the Designing Brand Identity method with stages 1). Conducting Research, 2). Clarifying Strategy, 3). Designing Identity, 4). Creating Touchpoints, and 5). Managing Assets. Visual identity elements in the form of logos, supporting graphics, and GSM (Graphic Standard Manual) to facilitate the design of applicable promotional media. Observation results show that Bliss Yoga is a yoga class that was only established in early 2021 and does not yet have a logo. The process of designing the Bliss Yoga Malang logo begins with a mind mapping of Bliss Yoga Malang to form keywords that can represent Bliss Yoga Malang, namely women, calm, and flexible. The logotype is created using the Nunito font which belongs to the Sans Serif font category. Visual identity is manifested in three categories of application media to form a signature, namely 1) stationery set, 2) promotion media set, and 3) merchandise set to give an 'impression and perception' of Bliss Yoga through the administrative process and correspondence, attracting more enthusiasts and emotionally bringing Bliss Yoga's target consumers closer. Managing Assets is facilitated by the Graphic Standard Manual. This visual identity is expected to introduce Bliss Yoga in Malang with special customer segmentation in terms of gender, age, and appearance (hijab).
Keywords: visual identity; logo; class yoga
Abstrak: Penelitian ini bertujuan membuat dan menetapkan logo Bliss Yoga Malang beserta standarisasi penerapannya melalui media aplikatif. Perancangan menggunakan metode Designing Brand Identity dengan tahapan 1). Conducting Research, 2). Clarifying Strategy, 3). Designing Identity, 4). Creating Touchpoints, dan 5). Managing Asset. Elemen visual identity berupa logo, supporting graphic, dan GSM (Graphic Standard Manual) agar mempermudah perancangan media promosi aplikatif. Hasil observasi menunjukkan bahwa Bliss Yoga merupakan kelas yoga yang baru berdiri pada awal tahun 2021 dan belum memiliki logo. Proses perancangan logo Bliss Yoga Malang diawali dengan mind mapping mengenai Bliss Yoga Malang untuk membentuk kata kunci yang dapat merepresentasikan Bliss Yoga Malang, yaitu perempuan, tenang, dan fleksibel. Logotype dibuat menggunakan font Nunito yang termasuk kategori font Sans Serif. Visual identity diwujudkan dalam tiga kategori media aplikasi agar terbentuk sebuah ciri khas atau signature, yaitu 1) stationery set, 2) promotion media set, dan 3) merchandise set untuk memberi ‘kesan dan persepsi’ terhadap Bliss Yoga melalui proses administrasi dan surat-menyurat, menarik peminat lebih banyak serta mendekatkan target konsumen Bliss Yoga secara emosional. Managing Asset difasilitasi dengan Graphic Standard Manual. Visual identity ini diharapkan dapat lebih mengenalkan Bliss Yoga di Malang dengan segmentasi pelanggan khusus dalam hal gender, usia dan penampilan (hijab).
Kata kunci: logo; kelas yoga; visual identity
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