Aplikasi SHC sebagai Sarana Publikasi dan Promosi Layanan Atlet di Era Digital

Authors

  • Abi Fajar Fathoni Universitas Negeri Malang
  • Sapto Adi Universitas Negeri Malang
  • Supriyadi Supriyadi Universitas Negeri Malang
  • Lokananta Teguh Hari Wiguno Universitas Negeri Malang

Keywords:

shc, publikasi dan promosi, atlet, publication and promotion, athlete

Abstract

Abstrak: Aplikasi SHC membentuk kembali promosi layanan atlet di era digital, menawarkan fitur yang komprehensif, memerlukan penyelidikan empiris, dan bertujuan untuk memberikan wawasan. Penelitian ini menggunakan desain cross-sectional dengan 25 subjek, menggunakan pertanyaan berskala Likert untuk menilai dampak Aplikasi SHC terhadap layanan atlet. Validitas dan reliabilitas dipastikan melalui tinjauan ahli dan Cronbach's Alpha. Temuan-temuan yang disajikan dengan jelas memberikan kontribusi wawasan terhadap peran aplikasi dalam promosi layanan atlet era digital. Uji validitas dengan menggunakan korelasi Pearson memastikan keefektifan item kuesioner, sedangkan uji reliabilitas dengan menggunakan Cronbach's Alpha memastikan reliabilitas variabel. Tanggapan peserta menyoroti dampak positif Aplikasi SHC terhadap manajemen dokumentasi hukum, pertunjukan kinerja, dan jaringan profesional. Saran untuk pengembangan aplikasi telah dicatat. Validitas dan reliabilitas yang tinggi menegaskan kredibilitas penelitian; peserta menganggap Aplikasi SHC efektif untuk aktivitas yang berhubungan dengan atlet, dan menyarankan area yang perlu ditingkatkan.

Abstrak: SHC App reshapes athlete service promotion in the digital era, offering comprehensive features, requiring empirical investigation, and aiming to provide insights. This research uses a cross-sectional design with 25 subjects, employing Likert-scale questions to assess SHC App's impact on athlete services. Validity and reliability are ensured through expert reviews and Cronbach's Alpha. Findings, presented with clarity, contribute insights into the app's role in digital-era athlete service promotion. Validity testing, utilizing Pearson correlation, confirmed questionnaire items' effectiveness, while reliability tests, employing Cronbach's Alpha, ensured variable reliability. Participant responses highlighted SHC App's positive impact on legal documentation management, performance showcasing, and professional networking. Suggestions for app development were noted. High validity and reliability affirm research credibility; participants perceive SHC App as effective for athlete-related activities, suggesting areas for improvement.

References

Adi, S., & Fathoni, A. F. (2022). Benefits of the SHC System on Publication Management and Promotion of Sports Actor Services. Physical Education and Sports: Studies and Research, 1(1), 1–20. https://doi.org/10.56003/pessr.v1i1.71

Adi, S., Fathoni, A. F., Supriyadi, Dwiyogo, W. D., & Hwa, M. C. Y. (2022). Sport Human Connection (SHC) application as a marketplace for publication and marketing of sports coaching services. Journal of Physical Education and Sport, 22(12), 2955–2964. https://doi.org/10.7752/jpes.2022.12373

Araújo, M. N. de, Palma, A., & Cocate, P. G. (2021). How the vegetarian diet influences recreational and professional athletes’ physical performance: A systematic review. Research, Society and Development, 10(9). https://doi.org/10.33448/rsd-v10i9.17952

Ermakov, A. V., Skarzhynska, E. N., & Novoselov, M. A. (2022). Digital transformation of professions in physical education and sport sector. Teoriya i Praktika Fizicheskoy Kultury, 2022(3), 6–8.

Fitriah. (2018). The role of technology in teachers’ creativity development in english teaching practices. Teflin Journal, 29(2), 177–193. https://doi.org/10.15639/teflinjournal.v29i2/177-193

Glebova, E., Desbordes, M., & Geczi, G. (2022). Mass Diffusion of Modern Digital Technologies as the Main Driver of Change in Sports-Spectating Audiences. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.805043

Lee, C., & Bang, H. (2021). Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete. Journal of Global Sport Management. https://doi.org/10.1080/24704067.2021.1936590

Mertala, P., & Palsa, L. (2023). Running free: recreational runners’ reasons for non-use of digital sports technology. Sport in Society. https://doi.org/10.1080/17430437.2023.2246408

Nalbant, K. G., & Aydın, S. (2022). Literature review on the relationship between Artificial Intelligence Technologies with Digital Sports Marketing and Sports Management. Indonesian Journal of Sport Management, 2(2), 135–143. https://doi.org/10.31949/ijsm.v2i2.2876

Ráthonyi, G., Bácsné Bába, É., Müller, A., & Ráthonyi-Ódor, K. (2018). How Digital Technologies Are Changing Sport? Applied Studies in Agribusiness and Commerce, 12(3–4), 89–96. https://doi.org/10.19041/apstract/2018/3-4/10

Ratten, V. (2022). Digital platform usage amongst female sport technology entrepreneurs. Journal of Small Business and Entrepreneurship. https://doi.org/10.1080/08276331.2022.2116678

Seyitoğlu, F., & Ivanov, S. (2022). The “New Normal” in the (Post-)Viral Tourism: The Role of Technology. Tourism, 70(2), 151–167. https://doi.org/10.37741/T.70.2.1

Supriyadi, S., Adi, S., & Fathoni, A. F. (2023). Aplikasi Sport Human Connection (SHC) sebagai Marketplace untuk Publikasi dan Pemasaran Layanan Pelatih Olahraga. Sport Science and Health, 5(2), 218–235. https://doi.org/10.17977/um062v5i22023p218-235

Wannop, J., Kowalchuk, S., Esposito, M., & Stefanyshyn, D. (2020). Influence of artificial turf surface stiffness on athlete performance. Life, 10(12). https://doi.org/10.3390/life10120340

Downloads

Published

30-11-2023

Issue

Section

Articles