Pengaruh Iklan terhadap Perilaku Merokok Siswa: Literature Review

Rofiatul  Hasanah; Rara Warih  Gayatri; Suci Puspita  Ratih

doi:10.17977/um062v3i102021p757-760

Authors

Rofiatul Hasanah Universitas Negeri Malang
Rara Warih Gayatri Universitas Negeri Malang
Suci Puspita Ratih Universitas Negeri Malang

DOI:

https://doi.org/10.17977/um062v3i102021p757-760

Keywords:

cigarette advertisement, smoking behavior, teenager, tobacco promotion, tobacco sponsorship, iklan rokok, perilaku merokok, remaja, promosi rokok

Abstract

Abstract: The prevalence of adolescent tobacco users in Indonesia continues to increase, while on the other hand the marketing of cigarettes through advertising is still often found. This Literature review aims to find out the results of previous research on the influence of advertising on smoking behavior of junior high school students in Indonesia for the last 10 years. The research method used is literature review by following the flow diagram of the Preferred Reporting Items for Systematic Reviews and Meta-Analyzes (PRISMA) as well as the help of Axis Tools as a Critical Appraisal. The result of this literature review, 7 out of 9 articles reviewed stated a significant influence between cigarette advertising and student smoking behavior. The domain of targeted behavior is practice, including the act of trying cigarettes for the first time as well as the formation of perceptions about cigarettes in accordance with the description of the ad. It can be concluded that the influence of exposure to the ads is directly proportional to the smoking behavior of high school students in Indonesia.

Abstrak: Prevalensi pengguna tembakau usia remaja di Indonesia terus meningkat, sedang di sisi lain pemasaran rokok melalui iklan masih sering ditemukan, Literature review ini bertujuan untuk mengetahui hasil penelitian terdahulu mengenai pengaruh iklan terhadap perilaku merokok siswa sekolah menengah pertama di Indonesia selama 10 tahun terakhir. Metode penelitian yang digunakan ialah kajian pustaka dengan mengikuti diagram alir Preferred Reporting Items for Systematic Reviews and Meta-Analyzes (PRISMA) serta bantuan Axis Tools sebagai Critical Appraisal. Hasil yang didapatkan dari literature review ini, 7 dari 9 artikel yang dikaji menyatakan adanya pengaruh signifikan antara iklan rokok dengan perilaku merokok siswa. Domain perilaku yang disasar ialah praktik, termasuk adanya tindakan mencoba rokok untuk pertama kali serta terbentuknya persepsi mengenai rokok yang sesuai dengan gambaran iklan. Dapat disimpulkan bahwa pengaruh paparan iklan berbanding lurus dengan adanya perilaku merokok siswa sekolah menengah pertama di Indonesia.

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