STRATEGI PEMASARAN SEKOLAH SWASTA DALAM MEMBANGUN CITRA POSITIF MASYARAKAT

Abstract

Abstract: The goal of this study is to describe in detail the activities of private-school
marketing strategies in establishing a positive image of society that starts at the
stage of private school's efforts to build positive image of people, marketing shapes,
contributing factors, obstacles and solutions to school strategies in building a
positive image of society. The study is done by a qualitative approach using the type
of case study and researchers as a data collector. Data collection techniques are
done through interviews, observation, and documentation. Data analysis is done by
matching patterns. The data reduction techniques used in this study are degrees of
trust, degrees of computing, degrees of dependability, and degrees of certainty. The
study was: (1) the headmaster's efforts to build a positive image of society through
innovative new programs, among other things. Excursion study program, and
achievement. (2) marketing forms are made available through websites and
youtube. Next, at the time of the administration of the GDP forms, through flyers,
pamphlets, and banners. (3) the insan amanah primary factor is divided into two.
Internal and external factors. (4) school strategy constraints from time spent
between school parties and parents or other instations. The solution would be to
reschedule themeeting between.