Aplikasi Sport Human Connection (SHC) sebagai Marketplace untuk Publikasi dan Pemasaran Layanan Pelatih Olahraga

Supriyadi Supriyadi; Sapto Adi; Abi Fajar Fathoni

doi:10.17977/um062v5i22023p218-235

Authors

Supriyadi Supriyadi Universitas Negeri Malang
Sapto Adi Universitas Negeri Malang
Abi Fajar Fathoni Universitas Negeri Malang

DOI:

https://doi.org/10.17977/um062v5i22023p218-235

Keywords:

sports human connection, marketplaces, publication, marketing, sports coach, aplikasi, publikasi, pemasaran, pelatih olahraga

Abstract

Abstract: The financial achievements of outstanding athletes are not directly proportional to the finances of the coaches who have driven these athletes' careers. It is necessary to develop an application that can link the influence between athlete achievement and coach marketing. When athletes get achievements, coaches also get additional job opportunities to increase their financial income. The purpose of this research and development is to develop the Sport Human Connection (SHC) application as a marketplace for publication and marketing of sports coach services. Research and development was chosen for this research method by involving 40 samples of sports trainers spread across various provinces in Indonesia. Sports trainers state that the SHC application with all its features can help the publication and marketing of the sports coach profession. As well as significantly, the marketing of sports trainers is more effective by using the SHC application than using the conventional methods used by sports coaches before. It can be concluded that the SHC application can help the publication and marketing of sports trainers which can provide additional job opportunities and financial income. For this reason, it is necessary to hold an audience with the Indonesian government so that the use of the SHC application obtains a policy and can be disseminated to sports coaches throughout Indonesia.

Abstrak: Financial atlet berprestasi belum berbanding lurus dengan financial pelatih-pelatih yang mengantarkan karier atlet tersebut. Perlu dikembangkan sebuah aplikasi yang bisa menghubungkan pengaruh antara prestasi atlet dengan pemasaran pelatih. Ketika Atlet memperoleh prestasi, pelatih juga mendapat peluang pekerjaan tambahan untuk meningkatkan pendapatan finansialnya. Tujuan penelitian dan pengembangan ini adalah mengembangkan aplikasi Sport Human Connection (SHC) sebagai marketplace untuk publikasi dan pemasaran layanan pelatih olahraga. Research and development dipilih untuk metode penelitian ini dengan melibatkan 40 sampel pelatih olahraga yang tersebar di berbagai provinsi di Indonesia. Pelatih olahraga menyatakan bahwa aplikasi SHC dengan semua fiturnya mampu membantu publikasi dan pemasaran profesi pelatih olahraga. Serta secara signifikan, pemasaran pelatih olahraga lebih efektif dengan menggunakan aplikasi SHC daripada menggunakan cara konvensional yang digunakan para pelatih olahraga sebelumnya. Dapat disimpulkan bahwa aplikasi SHC bisa membantu publikasi dan pemasaran pelatih olahraga yang mampu memberikan peluang pekerjaan dan pendapatan finansial tambahan. Untuk itu perlu dilakukan audiensi dengan pemerintah Indonesia agar penggunaan aplikasi SHC memperoleh kebijakan dan dapat disosialisasikan ke pelatih olahraga di seluruh penjuru Indonesia.

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