Pengrajin mebel di Kota Pasuruan (strategi pengrajin mebel Bukir Kota Pasuruan dalam mempertahankan usaha mebel di tengah persaingan dengan industri mebel)

Abstract

This study aims to describe: (1) the characteristics of furniture craftsmen in Pasuruan (2) the competition that arises between fellow furniture craftsmen (3) the strategy of furniture craftsmen to remain competitive with furniture craftsmen and the furniture industry. Furthermore, this research was designed using a qualitative approach with a descriptive type of research. The data collection technique used purposive. The data collection procedure uses observation, interviews, and documentation, while the data analysis uses the Miles & Huberman interactive model. The results of the study show that: (1) the character of furniture craftsmen in Bukir Village is a business actor who processes wood so that it can be made into goods. (2) The competition that occurs between furniture craftsmen starts from the purchase of wood to the production process, then there is no agreement when selling the prices of furniture craftsmen. (3) The strategy of furniture craftsmen as actors is to be smart in utilizing wood according to its use. Furniture craftsmen must be able to maintain the quality of goods so that they are not pressured by the price of goods from the industry. Mutual openness between furniture craftsmen provides advantages in terms of developing the latest models, as well as being able to survive in the face of competition.

Penelitian ini bertujuan untuk mendeskripsikan: (1) karakteristik pengrajin mebel di Kota Pasuruan (2) persaingan yang muncul antara sesama pengrajin mebel (3) strategi pengrajin mebel agar tetap bisa bersaing dengan pengrajin mebel dan industri mebel. Selanjutnya penelitian ini dirancang menggunakan pendekatan kualitatif dengan jenis penelitiannya deskriptif. Teknik pengambilan data menggunakan purposive. Prosedur pengumpulan data menggunakan observasi, wawancara, dan dokumentasi, sedangkan analisis data menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa: (1) karakter pengrajin mebel di Kelurahan Bukir merupakan pelaku usaha yang mengolah kayu agar bisa menjadi barang. (2) Persaingan yang terjadi antar pengrajin mebel dimulai dari pembelian kayu sampai proses produksi, kemudian saat penjualan harga barang pengrajin mebel tidak ada kesepakatan. (3) Strategi pengrajin mebel sebagai aktor yaitu harus pintar dalam memanfaatkan kayu sesuai kegunaan. Pengrajin mebel harus bisa menjaga kualitas barang supaya tidak tertekan dengan harga barang dari industri. Saling keterbukaan antar pengrajin mebel memberikan keuntungan dalam hal perkembangan model–model terbaru, juga dapat bertahan menghadapi persaingan.