EVALUATING SPEAKBOX’S IMPACT ON STUDENT MOTIVATION AND PARTICIPATION
DOI:
https://doi.org/10.17977/um063.v5.i8.2025.5Keywords:
Educational technology, Subscription learning, Digital divide, English language learningAbstract
This integration of technology in education has revolutionized traditional learning This study examines the implementation of SpeakBox, an English learning innovation that applies a subscription-based delivery system. Positioned as an affordable alternative to traditional English courses, SpeakBox delivers monthly thematic kits containing role-play materials, games, and QR-code-linked digital resources. Through a case study conducted in Gunung Pegat, the study analyzes its learning design, business structure, and market responsiveness. The results show that SpeakBox enhances learner participation through gamified, experiential strategies rooted in situated learning theory. Furthermore, its scalable, tiered pricing model makes it adaptable for individual, family, or classroom settings, showcasing a sustainable approach to educational entrepreneurship.
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