Am I A Cheater?: Pengaruh Priming dengan Subtle Linguistic in Ethical Reminder dalam mengurangi Perilaku tidak Etis Berdasarkan Jenis Kelamin
DOI:
https://doi.org/10.17977/um070v2i102022p640-649Keywords:
priming, cheating behavior, gender, experiment, identity, perilaku curang, jenis kelamin, eksperimen, identitasAbstract
Previous studies of unethical behavior have shown that many people will engage when they have the opportunity. Several studies have shown contradictions with each other regarding fraudulent behavior between men and women. This study wanted to test whether the use of priming with subtle words could suppress the emergence of fraudulent behavior, especially when associated with gender. The study used a 2x2 experimental design ((PrimingxNonPriming)x(MalexFemale)) with 60 participants. The study used instruments in the form of mathematical problems that must be answered correctly for 60 seconds and participants can "claim" or write down the number of questions that can be answered correctly. Participants in the priming group will get the phrase "Please don't be a cheater" before doing a question consisting of 20 questions. This research will be analyzed by quantitative descriptive analysis. The results in this study showed that female participants (M=7.13, SD= 2,774) showed a higher tendency of cheating compared to male participants (M=7.00, SD=2,236) even if given priming words. Meanwhile, in conditions that did not get priming words (non-priming), female participants (M=12.80, SD= 5,414) also showed a higher tendency of cheating than male participants (M=11.13, SD=7,376). In addition, cheating can still occur and is not affected by gender, both male and female.
Abstrak
Studi terdahulu terkait perilaku tidak etis (unethical behavior) memperlihatkan bahwa banyak orang terlibat dalam perilaku seperti itu ketika memiliki kesempatan. Beberapa penelitian memperlihatkan kontradiksi satu sama lain terkait perilaku curang antara laki-laki dan perempuan. Penelitian ini ingin menguji apakah penggunaan priming dengan kata-kata yang halus dapat menekan munculnya perilaku curang, terutama jiak dikaitkan dengan jenis kelamin. Penelitian menggunakan desain eksperimen 2x2 ((PrimingxNonPriming)x(Laki-lakixPerempuan)) dengan partisipan sebanyak 60 orang. Penelitian menggunakan instrument berupa soal matematika yang harus dijawab dengan tepat selama 60 detik dan partisipan dapat “mengklaim” atau menuliskan jumlah soal yang dapat dijawab dengan benar. Partisipan yang berada di kelompok Priming akan mendapatkan kalimat “Mohon jangan jadi orang yang curang” sebelum mengerjakan soal yang terdiri dari 20 soal. Penelitian ini akan dianalisis dengan analisis deksripstif kuantitatif. Hasil dalam penelitian ini memperlihatkan bahwa partisipan perempuan (M=7.13, SD=2.774) memperlihatkan tendensi kecurangan yang lebih tinggi dibandingkan dengan partisipan laki-laki (M=7.00, SD= 2.236) bahkan jika diberikan priming kata-kata. Sedangkan pada kondisi yang tidak mendapatkan priming kata-kata (non priming), partisipan perempuan (M=12.80, SD= 5.414) juga memperlihatkan tendensi kecurangan yang lebih tinggi dibandingkan partisipan laki-laki (M=11.13, SD= 7.376). Selain itu pula, kecurangan dapat tetap terjadi, dan tidak terpengaruh oleh jenis kelamin, baik laki-laki maupun perempuan.
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