PENGARUH HARGA DIRI TERHADAP CELEBRITY WORSHIP PADA PENGGEMAR K-POP DEWASA AWAL DI KOTA MALANG
DOI:
https://doi.org/10.17977/um070v2i32022p146-151Keywords:
harga diri; celebrity worship; penggemar K-pop; dewasa awalAbstract
Abstract: The study aims to determine the effect of self esteem on celebrity worship on early adult K-Pop fans in the city of Malang. The hypothesis of this research is that there is was effect of self esteem on the celebrity worship on early adult K-pop fans in the Malang city. The subject of this study were 161 K- pop fans in Malang city, aged 18-25 years. Data collection instruments in this study used questionnaires, namely Rosenberg Self Esteem Scale (RSES) which had been modified by Maroqi (2019) and Celebrity Attitude Scale (CAS) which was adapted by the researcher. Rosenberg Self Esteem Scale (RSES) consist of 10 items based on 2 aspects of Rosenberg, namely reflected appraisals and social comparison and Celebrity Attitude Scale (CAS) consist of 22 items the represent 3 dimensions of celebrity worship from Maltby (2005), namely Entertainment Social, Intense Personal Feeling and Borderline-pathological. Analysis of research data for hypothesis testing using simple linear regression analysis which then obtained the result that there was an effect of self esteem on celebrity worship on early adult K-pop fans in Malang city by 29 percent with a value significance 0.000 (sig less than 0.05).
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh harga diri terhadap celebrity worship pada penggemar K-pop dewasa awal di Kota Malang. Hipotesis penelitian ini adalah terdapat pengaruh harga diri terhadap celebrity worship pada penggemar K-pop dewasa awal di Kota Malang. Subjek penelitian ini adalah 161 penggemar K-pop di Kota Malang yang berusia 18-25 tahun. Metode pengambilan data pada penelitian ini menggunakan kuesioner yaitu Rosenberg Self Esteem Scale (RSES) yang telah dimodifikasi oleh Maroqi (2019) dan Celebrity Attitude Scale (CAS) yang diadaptasi oleh peneliti. Rosenberg Self Esteem Scale (RSES) terdiri dari 10 aitem berdasarkan aspek dari Rosenberg yaitu pencerminan nilai dan komparasi sosial dan Celebrity Attitude Scale (CAS) terdiri dari 22 aitem yang mewakili 3 dimensi celebrity worship dari Maltby (2005) yaitu Entertainment Social, Intense Personal Feeling dan Borderline-pathological . Analisis data penelitian untuk pengujian hipotesis menggunakan analisis regresi linier sederhana yang kemudian diperoleh hasil terdapat pengaruh harga diri terhadap celebrity worship pada penggemar K-pop dewasa awal di Kota Malang sebesar 29.6 persen dengan nilai signifikansi 0.000 (sig kurang dari 0.05).
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