Strategi pengembangan wisata edukasi kampung gerabah Desa Precet Kademangan Kabupaten Blitar

Abstract

The weakened tourism sector due to the PSBB in Indonesia has an impact on the income of the people involved, educational tourism in the pottery village in Blitar Regency is one of the tourism objects that has been affected and has not been able to recover. By looking for appropriate development strategies, it can increase tourism visits in the area. This study uses the Analytical Hierarchy Process method as an analytical tool and is quantitative descriptive research. Information about the research was obtained from direct observation in the field and collecting data through filling out questionnaires by the community concerned. The results showed that the development strategy that has a high priority is the promotion aspect with several alternative policies such as tour packages, private partnerships, and packages for making pottery. This is followed by a development strategy through economic aspects, infrastructure aspects, and management aspects with respective policy alternatives.

Sektor pariwisata yang melemah dikarenakan adanya PSBB di Indonesia berdampak pada pendapatan masyarakat yang berhubungan, wisata edukasi kampung gerabah di Kabupaten Blitar merupakan salah satu objek wisata yang terdampak dan belum bisa pulih. Dengan mencari strategi pengembangan yang sesuai maka bisa meningkatkan kunjungan pariwisata di daerah tersebut. Penelitian ini diolah dengan metode Analytic Hierarchy Process dan merupakan penelitian deskriptif kuantitatif. Informasi mengenai penelitian didapatkan dari pengamatan langsung di lapangan dan mengumpulkan data melalui pengisian kuesioner oleh masyarakat terkait. Hasil penelitian menunjukkan strategi pengembangan yang memiliki prioritas tinggi adalah aspek promosi dengan beberapa alternatif kebijakan seperti Paket wisata, Kerjasama swasta, dan Paket membuat kerajinan gerabah. Selanjutnya disusul dengan strategi pengembangan melalui aspek ekonomi, aspek infrastruktur, dan aspek manajemen dengan alternatif kebijakan masing-masing.